Last Updated: April 2026

Introduction

Pregnancy Care Centre Toronto (“PCC Toronto”) is committed to protecting the privacy and confidentiality of the Personal Information shared with us by our clients, donors, employees, volunteers, and other stakeholders. You trust PCC Toronto to keep confidential the Personal Information you provide to us, and we value that trust by being transparent and accountable in how we handle that information. Our privacy practices are based on and in accordance with Canadian legislation, including the Personal Information Protection and Electronic Documents Act , SC 2000, c 5 (“PIPEDA”), and Canada’s Anti-Spam Legislation (“CASL”).

By engaging with PCC Toronto and any third parties contracted by PCC Toronto, you agree to our collection, use, and disclosure of your Personal Information in accordance with this Privacy Policy. If you do not agree with the terms of our Privacy Policy, please refrain from using our website and/or providing us with your Personal Information.

What is the reason for this policy?

This Privacy Policy exists to provide clarity and transparency about the steps we take to protect your Personal Information and defines our ongoing commitment to protecting your privacy interests. It explains what information we collect, how we collect and use it, how we protect it, and how you can make changes or updates to your Personal Information. This Privacy Policy applies to any and all of your Personal Information collected or received by PCC Toronto from any source.

What is “Personal Information”?

Personal Information means information that can identify an individual or about an identifiable individual. This may include information such as a person’s name, date of birth, address, , or other information such as photographs or images that can be linked to a specific individual.

Anonymous or aggregate information, or business contact information, including name or business/organization name, job title or position, is not generally considered personal information and may not be treated as such by PCC Toronto.

Your Consent

When you submit Personal Information through this website, by email, phone, text message, or in person, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy of Pregnancy Care Centre Toronto (“PCC Toronto,” “we,” “us,” or “our”) and applicable law. By accessing, using, or linking to any portion of this website, you agree to this Privacy Policy.

You may withdraw or revoke your consent at any time, subject to legal and contractual restrictions and reasonable notice, as described below under Withdrawing or Revoking Consent.

Questions & Answers About Privacy

What information do we collect?

We collect Personal Information in several ways:

Information you provide directly

• Contact information such as name, email address, phone number, and mailing address
• Information provided when booking or requesting an appointment
• Information shared through forms, email, phone calls, text messages, or in-person interactions
• Information provided to receive services, support, referrals, newsletters, or resources

Some of this information may constitute personal health information under Ontario’s Personal Health Information Protection Act, 2004 (PHIPA).

Information received from third parties

We may also receive Personal Information from trusted partners, service providers, or referral organizations when necessary to provide services or where you have authorized the sharing of such information. 

Information collected through our website

When you visit our website, we may automatically collect limited technical information, including:

• IP address
• Browser type and version
• Device type
• Pages visited and navigation paths
• Date and time of visits
• Cookies and similar tracking technologies (see Cookies and Analytics below)

This information is generally aggregated and does not directly identify you.

Why do we collect Personal Information?

We collect, use, and disclose Personal Information for the following purposes:

• To provide pregnancy-related services, support, and resources
• To schedule, manage, and confirm appointments
• To communicate with you regarding services you request
• To provide referrals to trusted partner organizations, where appropriate and with consent
• To improve our website, services, and outreach efforts
• For administrative, research, reporting, and fundraising purposes
• To meet legal, regulatory, and contractual obligations

We limit collection to what is reasonably necessary for these purposes.

PCC Toronto does not collect, use, or disclose more Personal Information than is reasonably necessary to fulfill the purposes identified in this policy.

How do we use and disclose Personal Information?

PCC Toronto collects, uses, and discloses Personal Information only for the purposes identified in this Privacy Policy or as otherwise permitted or required by law. PCC Toronto limits the collection, use, and disclosure of Personal Information to what is reasonably necessary to fulfill those purposes.

PCC Toronto staff members, volunteers, and contractors are required to maintain the confidentiality of Personal Information. Access to Personal Information is restricted to individuals who require the information to perform their responsibilities. All individuals with access to Personal Information are expected to protect it and handle it in accordance with this Privacy Policy and applicable privacy legislation.

We may use and disclose Personal Information:

• Internally, to PCC Toronto staff and volunteers who require the information to provide services or operate our programs
• To service providers and contractors (e.g., IT support, website hosting, analytics providers) who are required to protect your information and use it only for authorized purposes
• To referral partners, such as CompassCare and other pregnancy- and family-support organizations, where a referral is requested or appropriate, and where required consent has been obtained
• To communicate with you about services, appointments, or resources you have requested
• To comply with legal obligations, court orders, or lawful requests by authorities

PCC Toronto does not sell, rent, or trade Personal Information to third parties. Where Personal Information is transferred outside Ontario or Canada (for example, through third-party service providers), it may be subject to the laws of those jurisdictions.

This means that Personal Information may be accessible to courts, law enforcement, or regulatory authorities in those jurisdictions in accordance with their laws. PCC Toronto takes reasonable steps to ensure that service providers handling Personal Information provide appropriate privacy protections consistent with applicable Canadian privacy standards.

Cookies and analytics

Our website uses cookies and similar technologies to enhance functionality, understand website usage, and measure the effectiveness of outreach and advertising campaigns.

Cookies may collect information such as:

• Pages visited
• Time spent on pages
• Referring websites
• Interactions with advertisements

We may use third-party analytics and advertising tools (such as Google Analytics and Google Ads), which may collect identifiers such as cookies or Google Click ID (GCLID) to measure conversions and website performance.

You can manage or disable cookies through your browser settings. Some website features may not function properly without cookies.

PCC Toronto intends to implement and maintain a cookie consent mechanism on its website in accordance with applicable privacy laws.

Email Communications and Mailing Lists

PCC Toronto may use Personal Information such as your name and email address to send newsletters, updates, event invitations, fundraising communications, or other information about our programs and services.

You may unsubscribe from email communications at any time by using the unsubscribe link included in our emails or by contacting us directly. PCC Toronto will respect all unsubscribe requests in accordance with applicable legislation, including Canada’s Anti-Spam Legislation (CASL).

How do we protect your Personal Information?

We take reasonable administrative, technical, and physical safeguards to protect Personal Information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

These safeguards may include measures such as:

• limiting the collection of Personal Information to the purposes identified in this Privacy Policy
• ensuring that staff and volunteers keep Personal Information in strict confidence and access it only as necessary to fulfill their responsibilities
• contractual safeguards requiring third-party service providers to protect Personal Information and comply with applicable privacy laws
• technical safeguards such as password protection, encryption, and regularly updated software systems
• physical safeguards including restricted access areas and locked storage facilities

Safeguards are designed to align with PHIPA, PIPEDA, and generally accepted cybersecurity practices.

No method of transmission over the Internet is completely secure. Email, text messaging, and social media communications may carry inherent risks.

Withdrawing or revoking consent

You may withdraw or revoke your consent to the collection, use, or disclosure of your Personal Information at any time, subject to legal and contractual limitations and reasonable notice.

To withdraw consent, request access, or request correction of your information, you may contact us:

• Email: info@pregnancycarecentre.org
• Phone: 416-229-2607

Withdrawing consent may limit our ability to provide certain services.

Access, correction, and retention

You have the right to request access to, and correction of, your Personal Information, subject to applicable law.

We retain Personal Information only as long as necessary to fulfill the purposes identified in this policy or as required by law.  When Personal Information is no longer required, PCC Toronto takes reasonable steps to securely erase, destroy, or de-identify the information.

Information about minors

In the course of providing services, we may collect information relating to minors. Such information is handled in accordance with this Privacy Policy and applicable law, including PHIPA.

Links to other websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we encourage you to review their privacy policies. 

Updates to this Privacy Policy

PCC Toronto may update this Privacy Policy from time to time to reflect changes in legal requirements, organizational practices, or technology. When updates are made, the “Last Updated” date at the top of this policy will be revised.

By continuing to provide Personal Information to PCC Toronto or by continuing to use our website or services after updates are posted, you are deemed to accept the revised Privacy Policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact:

Pregnancy Care Centre Toronto

Phone: 416-229-2607

Email: info@pregnancycarecentre.org